Residential Tools, Industrial Problems

Residential Tools, Industrial Problems

Using B2C evaluation methods for B2B platforms is a risky proposition Last issue, I talked about B2B platform selection being broken — and how most evaluation processes have their roots in B2C. This week, the Magic Quadrant came out. And for the first time since I...
Bad Product Data: Whose problem is it?

Bad Product Data: Whose problem is it?

In our first post, we discussed how a culture of data is the lifeblood of a thriving digital business. But what does the typical data culture in industrial distribution look like today? For most, it’s a culture of firefighting—a reactive, manual struggle to...
JTBD Isn’t Just a Concept

JTBD Isn’t Just a Concept

It’s a Framework for Transforming Your eCommerce Website Many B2B distributors know the frustration of hearing a customer say: “I couldn’t find what I needed on your site, so I just called my rep instead.” It’s not that your ecommerce platform doesn’t work. The...
Why Platform Selection is Broken

Why Platform Selection is Broken

B2B platform selection is broken. That statement probably won’t surprise many. When 2/3 of B2B companies say they want to re-platform their eCommerce systems, it’s no anomaly — it’s a symptom of a much deeper problem. Here we are in (almost) 2026 . The stakes are...