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The Platform Is Ready. The Customer Isn’t.

The Platform Is Ready. The Customer Isn’t.

by Val DuVernet | Jun 18, 2026 | Digital Roadmap

You’ve completed the implementation. The platform is live. And yet — customers aren’t using it the way you expected. Some aren’t using it at all. The instinct is to look inward: adoption metrics, training gaps, internal enablement. But if...
Most B2B platforms can manage orders. Less than 1 in 3 lets the customer drive.

Most B2B platforms can manage orders. Less than 1 in 3 lets the customer drive.

by Jay Schneider | Jun 4, 2026 | Digital Roadmap

Order orchestration is the next test of your eCommerce platform. Here’s what 18 B2B platforms actually deliver. The order management system at most B2B companies isn’t a system. It’s a person (or people). A CSR who knows which branch has stock today....
After the Order: The B2B Customer Experience Nobody Optimizes

After the Order: The B2B Customer Experience Nobody Optimizes

by Val DuVernet | Jun 4, 2026 | Digital Roadmap

When companies think about ecommerce customer experience, they usually start with the storefront—search, navigation, product pages, checkout. And those things matter. But in B2B, most ecommerce experiences are actually won or lost after the order is placed....
Multi-Store Is How Channels And Brands are Executed — But Most Platforms Fall Short

Multi-Store Is How Channels And Brands are Executed — But Most Platforms Fall Short

by Jay Schneider | May 14, 2026 | Digital Roadmap

The M&A wave in B2B is stress-testing multi-store capabilities When a vendor says their platform does “multi-store,” what are they actually selling you? Most B2B leaders can’t answer that — until the day they need to deliver one digital...

The Digital Roadmap – Issue 12: One Business, Every Channel

by Jay Schneider | May 14, 2026 | Digital Roadmap

Digital Roadmap Newsletter Template The Digital Roadmap Newsletter-#12 Your job gets easier the more your team understands digital. Please forward this to two (or more) colleagues today. They can Subscribe Here. Thank you. Can you deliver one experience across every...
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