262.682.0550 info@b2b-squared.com

Guiding Your Digital Commerce Journey

We help traditional distributors and manufacturers become leaders in digital customer experience.

Need Technology?

Get the RIGHT technology for your growing digital business with the only PROVEN process for B2B

Building YOUR Digital Branch

From ‘opening the doors’ to a fundamental reason customers choose YOU, we’ll help you launch & grow…

Aligning Brand & Channel Strategies

Proven techniques for manufacturers to deliver a truly great customer experience.

A Partner on YOUR Side of the Table

For many B2B companies, it’s difficult understanding the tools, talent and change required to deliver a truly exceptional customer experience–especially when many companies have a software or services agenda.

At B2B-Squared we have no problem being on YOUR side, helping you set the proper course, selecting the right tools and growing your digital business. We’re here to help you start and stay the course. So, let’s get to work!

Digital Roadmap

B2B digital commerce success is not a technology problem, it’s an alignment of people, tools and processes. Our proven methodologies have helped B2B companies build digital businesses & achieve digital leadership

Digital Platform Selection

Much has changed in the world of B2B platforms. Our Platform Selection identifies true business requirements and streamlines selection of the right tools (eCommerce, PIM, CMS, Marketing, etc.), optimizing short & long-term investment.

Channel Strategy

Your Channel Strategy is bigger than Amazon (or at least it should be). Our approach helps B2B companies optimize outcomes with partners, Amazon and other B2B Marketplaces.

Product Data

 Manufacturers and distributors have many and varied product data needs. But, getting it right is critical for both. Our process identifies opportunity for enrichment & syndication.

Implementation Management

Platform implementations suck! No two ways about it. Our process takes the burden of managing the details off your team and focuses on project success. 

B2B Merchandising

In B2B, the store is just the beginning. Maximizing customer revenue is the long-term objective.  We build campaigns to increase customer adoption, share of wallet and more.

Digital Branch Training Partner

B2B-Squared is the licensed consulting partner for the XES Commerce System. As featured in Justin King’s Digital Branch Secrets, the XES system has helped nearly 100 traditional distributors launch and grow their digital business.

How about a conversation?

Just getting started on the journey? Trying to reach another level?

We’ll help in any way we can.

The Digital Commerce System

Available in early 2022, Digital Commerce for Manufacturers is more than just a book about digital. It’s a frame-work for helping B2B manufacturers plan, implement and measure the changes necessary to become digital leaders in their respective markets.

Let’s Talk!

Our passion is helping B2B companies–manufacturers & distributors–leverage traditional competencies into digital leadership. Fill out the form below and we’ll set up a FREE consultation to see what that looks like for you.

Contact us

B2B is our passion, how can we help?

250 N. Sunnyslope
Brookfield, WI 53005



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The Digital Commerce Report

B2B digital commerce moves FAST! Get the inside scoop on the technology and trends sure to affect your digital business, delivered directly to your inbox every other week. 

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