Built for B2B Distributors & Manufacturers
GPS for Your B2B Tech Stack
Selecting a platform?
Join the 2027 Sprint
Select technology on data, not opinions.
When every vendor says 'yes', it's time to find a better way.
You’ve done the demos. You’ve gotten the pitch. And something still doesn’t feel right, because everyone in the room is selling.
We’re former practitioners. We’ve sat in your seat, made these decisions, and lived with them. So we built what we always wanted on our side of the table: An honest, data-driven map of the B2B tech stack, and the tools to match platforms to how your business actually works.
No software to sell. No implementations to win. Objective data, one agenda: The right next step for your tech stack.
We ride with you from the first decision to the last data point, helping you navigate (and defend) the journey.
Choose your route
Don't Take Our Word for It
I told the CEO straight up: No one in this building can make this platform selection. Vendors were lying so we’d spend $100k on software, telling us features were ‘out of the box’ without mentioning the extra $75,000 it would take to implement them. Platform Genius™ is basically a security guard—it protected us from making six-figure mistakes based on vendor promises.
$1B Medical Distributor ‘Gets it Right’ — in Months
A Midwest-based medical distributor (anonymized due to NDA) had years to find a replacement for a sun-setting version of SAP Commerce. But, after endless vendor meetings, demos and ‘deep-dives’ they were stuck: How would they find an eCommerce platform that could achieve their vision of what eCommerce should be for their customers? The Platform Genius RFP helped reach clarity — a platform never before on radar — in months, replacing years of every vendor saying ‘yes’,
Read the case study.
Apex Builds Scalable Product Data Program, Saving 40% in PIM Implementation
For Apex Industrial Automation, a Chicago-based industrial distributor, product data had become an impediment to launching the eCommerce site they’d spent over a year planning. The problem wasn’t technology — it was process. In 4 months B2B-Squared helped design and optimize a scalable product data program. The result? Clean product data for eCommerce launch, a roadmap for the internal team and 40% savings in an upcoming PIM implementation as well.
Read the case study.
Ready to Stop Guessing?
You’ve seen where opinions and demos land. Here’s a better way.
Start free with a requirements workbook, built from real B2B platform selections. When you’re ready for a guide in the passenger seat, the Platform Genius RFP is undefeated.
Wherever you are in the journey, helping map the stops to arrive safely at your destination.