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Every Vendor Said 'YES' (Now What?)
Data-driven technology selection and product data solutions. Saving time, money, and the cost of getting it wrong.
Sound familiar?
You’ve done the demos. You’ve collected the proposals. Every vendor checked every box.
But something feels wrong. Because if they can all do everything — how do you choose? And more importantly, how do you defend it when it goes sideways?
Or maybe your problem is different. You bought the PIM. You hired the enrichment vendor. The data’s still a mess. Because nobody told you the tool was never the problem.
Either way, you’re not stuck because you did something wrong. You’re stuck because this problem is genuinely hard — and everyone is trying to sell technology or services.
We’re not.
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We've Been Where You Are
We’re former digital practitioners now helping distributors & manufacturers accelerate the digital journey (without the wrong turns).
We’ve built tools and processes to help B2B companies get technology decisions right — avoiding the huge costs of supporting a platform that didn’t fit in the first place. We’ve helped solve product data enrichment — without more technology or a dependency on service providers.
No software to sell. No implementations to win.
One agenda: the right next step for your digital roadmap.
We ride with you — from the first decision to the last data point — until you arrive at the right destination with the confidence to defend every turn you took.
The GPS for your digital roadmap.
Data-Driven Solutions to Solve B2B Digital Problems
Platform Genius RFP You’re about to spend real money on a platform you’ll live with for years. We make sure you can defend that decision — before you’re locked in. Fast. Data-driven. No surprises. [Learn More]
Digital SKU Pipeline Your product data problems won’t be solved by more technology or dependencies on another service provider. We help you build a scalable data model — so everything downstream actually works. Scalable. Cost-effective. Regardless of current tech stack or team. [Learn More]
Don't Take Our Word for It
I told the CEO straight up: No one in this building can make this platform selection. Vendors were lying so we’d spend $100k on software, telling us features were ‘out of the box’ without mentioning the extra $75,000 it would take to implement them. B2B Squared is basically a security guard—they protected us from making six-figure mistakes based on vendor promises.
$1B Medical Distributor ‘Gets it Right’ — in Months
A Midwest-based medical distributor (anonymyzed due to NDA) had years to find a replacement for a sun-setting version of SAP Commerce. But, after endless vendor meetings, demos and ‘deep-dives’ they were stuck: How would they find an eCommerce platform that could achieve their vision of what eCommerce should be for their customers? The Platform Genius RFP helped reach clarity — a platform never before on radar — in months, replacing years of every vendor saying ‘yes’,
Read the case study.
Apex Builds Scalable Product Data Program, Saving 40% in PIM Implementation
For Apex Industrial Automation, a Chicago-based industrial distributor, product data had become an impediment to launching the eCommerce site they’d spent over a year planning. The problem wasn’t technology — it was process. In 4 months B2B-Squared helped design and optimize a scalable product data program. The result? Clean product data for eCommerce launch, a roadmap for the internal team and 40% savings in an upcoming PIM implementation as well.
Read the case study.
Ready to Stop Guessing?
You don’t need more demos. You don’t need another proposal.
You need someone who’s been exactly where you are — who knows what’s broken, has the data to prove it, and will ride with you until you get where you’re trying to go.
That’s the only thing we do.
Get your FREE GPS Assessment.