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The GPS for Your Digital Roadmap

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How do you navigate digital transformation when nobody's looking at the whole map?

We help distributors and manufacturers remove impediments & increase velocity so digital actually moves.

Everyone’s solving for their piece. Agencies land the next project. Vendors recommend their platform. Analysts push engagements. All useful — but who’s navigating your entire journey?

We’ve been in your seat. We’ve led these projects. And we built the frameworks — including 45,000+ platform capability data points — to guide the full roadmap, not just the next stop.

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Imagine being lost in a city you don’t know. Rush hour. Almost out of gas. No idea how to get to the airport. Then you reach into your pocket, pull out your phone, and open the GPS. Suddenly — the route is clear, the timing makes sense, and you know you’re going to make it.

That’s the moment we hope to create for your team. The panic of not knowing where to start — or not being able to see how to get where you need to go — replaced with a clear route forward.

Here’s how we help you get there.

Your Fractional Digital Team

Need clarity, bandwidth, or internal for digital? Our fractional team brings experienced leaders and practitioners — immediately, no recruiting or long-term contract.

Product Data & The Digital SKU

Product data is the foundation of every digital initiative. We help you avoid traditional traps and build the strategy, process, and structure to get it right — powered by our Digital SKU framework.

Platform Selection

Choosing a platform is a high-stakes decision. Platform Genius™ maps your complex requirements to platform capabilities, ensuring you make the right (and defensible) choice — in weeks, not months.

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Built from real B2B projects, not theory. Everything we do is powered by proprietary frameworks and data built from leading digital transformations for distributors and manufacturers.

Platform Genius (45,000+ platform capability data points), Digital SKU (product data strategy and process), and Flywheel B2B (customer adoption and marketing) — these aren’t products we sell. They’re the engine behind every engagement, ensuring you get guidance grounded in what actually works.

I told the CEO straight up: No one in this building can make this platform selection. Vendors were lying so we’d spend $100k on software, telling us features were ‘out of the box’ without mentioning the extra $75,000 it would take to implement them. B2B Squared is basically a security guard—they protected us from making six-figure mistakes based on vendor promises.

Kyle Mesa

Marketing Director, Apex Industrial Automation

(B2B-Squared has) a vast knowledge of digital, B2B eCommerce operations and strategy…This project could (not have achieved) the success we currently have without B2B-Squared at the helm of this project.

Jay Rausenberger

eCommerce Strategy Director, Danone

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