The Customer Discovery

The Customer Discovery

Platform selection starts with customer conversations, not internal meetings In this issue we’re talking about the customer voice. But, before going there, I’d like to share what happens when you don’t have it. The Risk of Getting it Wrong Over the years I’ve...
After the Cart

After the Cart

Why post-purchase experience defines B2B ecommerce success Most B2B ecommerce conversations stop at the cart. Search relevance. Pricing logic. Checkout speed. Mobile optimization. Those things matter, but they’re not where most B2B customers spend their time. In my...
The Team Tax You Just May be Paying

The Team Tax You Just May be Paying

Avoiding the hidden costs eCom teams might otherwise pay Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships and deal flow. Marketing talks content and campaigns. Customer service talks order volume and handle time. In issue...
Residential Tools, Industrial Problems

Residential Tools, Industrial Problems

Using B2C evaluation methods for B2B platforms is a risky proposition Last issue, I talked about B2B platform selection being broken — and how most evaluation processes have their roots in B2C. This week, the Magic Quadrant came out. And for the first time since I...