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AI Is Writing Your Product Copy. It Isn’t Running Your Business.

AI Is Writing Your Product Copy. It Isn’t Running Your Business.

by Jay Schneider | Jul 24, 2026 | Digital Roadmap

Last issue we looked at the AI your customer touches. Search, recommendations, the conversational assistant, and the agent that buys on their behalf. This is part two. It turns around and looks at the other half: the AI that works behind the storefront for your team,...

The Digital Roadmap – Issue 15: The AI Issue – What’s Real, What’s Marketed

by Jay Schneider | Jul 24, 2026 | Newsletter

Digital Roadmap Newsletter Template The Digital Roadmap Newsletter-#15 Your job gets easier the more your team understands digital. Please forward this to two (or more) colleagues today. They can Subscribe Here. Thank you. When a vendor says “AI,”...
AI in B2B Commerce Platforms: What’s Real, and the Myth of Agentic Buying

AI in B2B Commerce Platforms: What’s Real, and the Myth of Agentic Buying

by Jay Schneider | Jul 9, 2026 | Digital Roadmap

Separating the marketing from what really exists, and why the most-hyped idea in B2B commerce isn’t here yet. Everyone’s talking about AI, from vendors to agencies and consultants. The term itself is creating exhaustion. For 14 issues we’ve stayed...
Your Customers Aren’t Resisting Digital. They’re Doing the Math.

Your Customers Aren’t Resisting Digital. They’re Doing the Math.

by Jay Schneider | Jun 18, 2026 | Digital Roadmap

Adoption doesn’t stall because customers hate digital. It stalls because the old way is still less work. For a dozen years, the data has said the same thing. And it keeps getting louder. B2B buyers want digital. They want self-service. They want to do it on...
Most B2B platforms can manage orders. Less than 1 in 3 lets the customer drive.

Most B2B platforms can manage orders. Less than 1 in 3 lets the customer drive.

by Jay Schneider | Jun 4, 2026 | Digital Roadmap

Order orchestration is the next test of your eCommerce platform. Here’s what 18 B2B platforms actually deliver. The order management system at most B2B companies isn’t a system. It’s a person (or people). A CSR who knows which branch has stock today....
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  • AI Is Writing Your Product Copy. It Isn’t Running Your Business.
  • From Projects to Programs: Why Every AI Conversation Ends in Governance
  • Verify, then Trust
  • The Digital Roadmap – Issue 15: The AI Issue – What’s Real, What’s Marketed
  • AI in B2B Commerce Platforms: What’s Real, and the Myth of Agentic Buying

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