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Adoption doesn't stall because customers hate digital. It stalls because the old way is still less work. For a dozen years, the data has said the same thing. And it keeps getting louder. B2B buyers...
The Capstone of the Product Data Refinery Series We have walked the refinery end to end. Eight issues. Six stations, in order, each producing a higher grade of fuel for the one downstream. If you...
You've completed the implementation. The platform is live. And yet — customers aren't using it the way you expected. Some aren't using it at all. The instinct is to look inward: adoption metrics,...
Order orchestration is the next test of your eCommerce platform. Here's what 18 B2B platforms actually deliver. The order management system at most B2B companies isn't a system. It's a person (or...
Stage 6 of the Product Data Refinery In our last issue, we ended with an AI agent shopping for a buyer, picking out a 4-inch flap disc, 80 grit, for 300 series stainless. Let's say it found yours,...
When companies think about ecommerce customer experience, they usually start with the storefront—search, navigation, product pages, checkout. And those things matter. But in B2B, most ecommerce...
The M&A wave in B2B is stress-testing multi-store capabilities When a vendor says their platform does "multi-store," what are they actually selling you? Most B2B leaders can't answer that —...
Stage 5 of the Product Data Refinery: Where Product Becomes Visible Product search used to mean Google plus the search bar at the top of a distributor's website. That definition no longer holds....
If you've been in B2B for a while, you know how business has always been done. A buyer calls a rep, who issues a quote and takes an order. That's a sales channel. It used to be THE sales channel....
What B2B search must do — and where many vendors fall short B2B buyers don't browse. They don't get inspired. They arrive at your site with a part number, a SKU, a contract reference, or a...
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