Category Search
Last issue we looked at the AI your customer touches. Search, recommendations, the conversational assistant, and the agent that buys on their behalf. This is part two. It turns around and looks at...
Governance and Analytics: The Second Issue Beyond the Refinery Last issue ended with a machine bolted onto the refinery and a warning that someone needs to watch the gauges. We will get to the...
Somewhere in your business, a rep knows why a big account almost churned two years ago, what actually gets a slow-paying customer to move faster, and which "standard" substitution actually annoys a...
Separating the marketing from what really exists, and why the most-hyped idea in B2B commerce isn't here yet. Everyone's talking about AI, from vendors to agencies and consultants. The term itself...
AI Enablement: The First Issue Beyond the Refinery Last issue closed the Product Data Refinery Series with a commitment: the next stretch of The Digital Roadmap would push into the territory the...
Every B2B ecomm leader right now is being sold the same pitch: buy the AI, get the superpowers. Smarter search. Instant recommendations. Order entry that runs itself. It's an easy pitch to buy,...
Adoption doesn't stall because customers hate digital. It stalls because the old way is still less work. For a dozen years, the data has said the same thing. And it keeps getting louder. B2B buyers...
The Capstone of the Product Data Refinery Series We have walked the refinery end to end. Eight issues. Six stations, in order, each producing a higher grade of fuel for the one downstream. If you...
You've completed the implementation. The platform is live. And yet — customers aren't using it the way you expected. Some aren't using it at all. The instinct is to look inward: adoption metrics,...
Order orchestration is the next test of your eCommerce platform. Here's what 18 B2B platforms actually deliver. The order management system at most B2B companies isn't a system. It's a person (or...
Business Consultant