Perspectives
Articles
The Order Management Problem Hiding in Plain Sight
Do you have an order management opportunity? A couple of weeks ago, we hosted a webinar on B2B...
Aligning Sales and eCommerce
There’s a familiar tension that shows up in B2B organizations whenever ecommerce gains momentum....
From Crude to Confident: Mapping the Product Data Refinery
In the last issue, we introduced the idea that product data is fuel — and that refinement has to...
The Team Tax You Just May be Paying
Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships...
Part 2: Building Your Internal eCommerce Ownership Team
In Part 1, we made the case that e-commerce platforms need owners, not just builders—that...
Do You (Really) Need to Re-Platform?
In our line of work, we frequently see folks fighting the technology. We see teams devoting time...