Perspectives
Articles
Most B2B platforms can manage orders. Less than 1 in 3 lets the customer drive.
Order orchestration is the next test of your eCommerce platform. Here's what 18 B2B platforms...
The Station Everyone Wanted First: Product Relationships
Stage 6 of the Product Data Refinery In our last issue, we ended with an AI agent shopping for a...
After the Order: The B2B Customer Experience Nobody Optimizes
When companies think about ecommerce customer experience, they usually start with the...
The Team Tax You Just May be Paying
Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships...
Part 2: Building Your Internal eCommerce Ownership Team
In Part 1, we made the case that e-commerce platforms need owners, not just builders—that...
Do You (Really) Need to Re-Platform?
In our line of work, we frequently see folks fighting the technology. We see teams devoting time...