Perspectives
Articles
Multi-Store Functionality Defines Brand and Channel Delivery
The M&A wave in B2B is stress-testing multi-store capabilities When a vendor says their...
Stage 5: Marketing Data
Stage 5 of the Product Data Refinery: Where Product Becomes Visible Product search used to mean...
Meet Your Buyers Where They Are
If you've been in B2B for a while, you know how business has always been done. A buyer calls a...
The Team Tax You Just May be Paying
Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships...
Part 2: Building Your Internal eCommerce Ownership Team
In Part 1, we made the case that e-commerce platforms need owners, not just builders—that...
Do You (Really) Need to Re-Platform?
In our line of work, we frequently see folks fighting the technology. We see teams devoting time...