Perspectives
Articles
B2B Personalization Starts Before the Platform
Let’s start with the why, because the why is compelling. According to McKinsey, companies that do...
Operational Data: Cheapest to Fix, Most Expensive to Ignore
Here’s a question worth sitting with for a minute. If you added up every freight surcharge your...
B2B Personalization – Not Just a Name in the Header
True personalization in B2B ecommerce is harder, more nuanced, and far more valuable than most...
The Team Tax You Just May be Paying
Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships...
Part 2: Building Your Internal eCommerce Ownership Team
In Part 1, we made the case that e-commerce platforms need owners, not just builders—that...
Do You (Really) Need to Re-Platform?
In our line of work, we frequently see folks fighting the technology. We see teams devoting time...