Perspectives
Articles
AI in B2B Commerce Platforms: What’s Real, and the Myth of Agentic Buying
Separating the marketing from what really exists, and why the most-hyped idea in B2B commerce...
From Doers to Designers: Where AI Actually Fits in the Refinery
AI Enablement: The First Issue Beyond the Refinery Last issue closed the Product Data Refinery...
The Suit Isn’t the Hero
Every B2B ecomm leader right now is being sold the same pitch: buy the AI, get the superpowers....
The Team Tax You Just May be Paying
Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships...
Part 2: Building Your Internal eCommerce Ownership Team
In Part 1, we made the case that e-commerce platforms need owners, not just builders—that...
Do You (Really) Need to Re-Platform?
In our line of work, we frequently see folks fighting the technology. We see teams devoting time...