Perspectives
Articles
Your Customers Aren’t Resisting Digital. They’re Doing the Math.
Adoption doesn't stall because customers hate digital. It stalls because the old way is still less...
Refining Is a Process, Not a Project
The Capstone of the Product Data Refinery Series We have walked the refinery end to end. Eight...
The Platform Is Ready. The Customer Isn’t.
You've completed the implementation. The platform is live. And yet — customers aren't using it the...
The Team Tax You Just May be Paying
Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships...
Part 2: Building Your Internal eCommerce Ownership Team
In Part 1, we made the case that e-commerce platforms need owners, not just builders—that...
Do You (Really) Need to Re-Platform?
In our line of work, we frequently see folks fighting the technology. We see teams devoting time...