Perspectives
Articles
After the Order: The B2B Customer Experience Nobody Optimizes
When companies think about ecommerce customer experience, they usually start with the...
Multi-Store Is How Channels And Brands are Executed — But Most Platforms Fall Short
The M&A wave in B2B is stress-testing multi-store capabilities When a vendor says their...
Stage 5: Marketing Data
Stage 5 of the Product Data Refinery: Where Product Becomes Visible Product search used to mean...
The Team Tax You Just May be Paying
Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships...
Part 2: Building Your Internal eCommerce Ownership Team
In Part 1, we made the case that e-commerce platforms need owners, not just builders—that...
Do You (Really) Need to Re-Platform?
In our line of work, we frequently see folks fighting the technology. We see teams devoting time...