B2B Platform Intelligence
The Digital Roadmap
B2B Buyers Don’t Search. They Specify.
What B2B search must do — and where many vendors fall short B2B buyers don't browse. They don't get inspired. They...
Digital SKU Stage 4: Fulfillment Data
This blog is all about managing expectations. If we were to summarize what fulfillment data was, it essentially is the...
Search and Discovery in B2B – It’s More than a Platform Problem
If your search experience is broken, your first instinct might be to blame the platform. And maybe the platform...
B2B Personalization Starts Before the Platform
Let’s start with the why, because the why is compelling. According to McKinsey, companies that do personalization well...
Operational Data: Cheapest to Fix, Most Expensive to Ignore
Here’s a question worth sitting with for a minute. If you added up every freight surcharge your company paid last year...
B2B Personalization – Not Just a Name in the Header
True personalization in B2B ecommerce is harder, more nuanced, and far more valuable than most platforms are currently...
Revenue Workflows: The Key to B2B Sales Enablement
A few years ago, I was on a conference panel in Chicago. About two-thirds of the way through Q&A, a CEO raised his...
