B2B Platform Intelligence
The Digital Roadmap
Multi-Store Functionality Defines Brand and Channel Delivery
The M&A wave in B2B is stress-testing multi-store capabilities When a vendor says their platform does...
Stage 5: Marketing Data
Stage 5 of the Product Data Refinery: Where Product Becomes Visible Product search used to mean Google plus the search...
Meet Your Buyers Where They Are
If you've been in B2B for a while, you know how business has always been done. A buyer calls a rep, who issues a quote...
B2B Buyers Don’t Search. They Specify.
What B2B search must do — and where many vendors fall short B2B buyers don't browse. They don't get inspired. They...
Digital SKU Stage 4: Fulfillment Data
This blog is all about managing expectations. If we were to summarize what fulfillment data was, it essentially is the...
Search and Discovery in B2B – It’s More than a Platform Problem
If your search experience is broken, your first instinct might be to blame the platform. And maybe the platform...
B2B Personalization Starts Before the Platform
Let’s start with the why, because the why is compelling. According to McKinsey, companies that do personalization well...
