B2B Platform Intelligence
The Digital Roadmap
AI in B2B Commerce Platforms: What’s Real, and the Myth of Agentic Buying
Separating the marketing from what really exists, and why the most-hyped idea in B2B commerce isn't here yet....
From Doers to Designers: Where AI Actually Fits in the Refinery
AI Enablement: The First Issue Beyond the Refinery Last issue closed the Product Data Refinery Series with a...
The Suit Isn’t the Hero
Every B2B ecomm leader right now is being sold the same pitch: buy the AI, get the superpowers. Smarter search....
Your Customers Aren’t Resisting Digital. They’re Doing the Math.
Adoption doesn't stall because customers hate digital. It stalls because the old way is still less work. For a dozen...
Refining Is a Process, Not a Project
The Capstone of the Product Data Refinery Series We have walked the refinery end to end. Eight issues. Six stations,...
The Platform Is Ready. The Customer Isn’t.
You've completed the implementation. The platform is live. And yet — customers aren't using it the way you expected....
Most B2B platforms can manage orders. Less than 1 in 3 lets the customer drive.
Order orchestration is the next test of your eCommerce platform. Here's what 18 B2B platforms actually deliver. The...
