B2B Platform Intelligence
The Digital Roadmap
After the Order: The B2B Customer Experience Nobody Optimizes
When companies think about ecommerce customer experience, they usually start with the storefront—search, navigation,...
Multi-Store Is How Channels And Brands are Executed — But Most Platforms Fall Short
The M&A wave in B2B is stress-testing multi-store capabilities When a vendor says their platform does...
Stage 5: Marketing Data
Stage 5 of the Product Data Refinery: Where Product Becomes Visible Product search used to mean Google plus the search...
Meet Your Buyers Where They Are
If you've been in B2B for a while, you know how business has always been done. A buyer calls a rep, who issues a quote...
B2B Buyers Don’t Search. They Specify.
What B2B search must do — and where many vendors fall short B2B buyers don't browse. They don't get inspired. They...
Digital SKU Stage 4: Fulfillment Data
This blog is all about managing expectations. If we were to summarize what fulfillment data was, it essentially is the...
Search and Discovery in B2B – It’s More than a Platform Problem
If your search experience is broken, your first instinct might be to blame the platform. And maybe the platform...
