B2B Platform Intelligence
The Digital Roadmap
AI Is Writing Your Product Copy. It Isn’t Running Your Business.
Last issue we looked at the AI your customer touches. Search, recommendations, the conversational assistant, and the...
From Projects to Programs: Why Every AI Conversation Ends in Governance
Governance and Analytics: The Second Issue Beyond the Refinery Last issue ended with a machine bolted onto the...
Verify, then Trust
Somewhere in your business, a rep knows why a big account almost churned two years ago, what actually gets a...
The Digital Roadmap – Issue 15: The AI Issue – What’s Real, What’s Marketed
Digital Roadmap Newsletter Template The Digital Roadmap Newsletter-#15 Your job gets easier the more your team...
AI in B2B Commerce Platforms: What’s Real, and the Myth of Agentic Buying
Separating the marketing from what really exists, and why the most-hyped idea in B2B commerce isn't here yet....
From Doers to Designers: Where AI Actually Fits in the Refinery
AI Enablement: The First Issue Beyond the Refinery Last issue closed the Product Data Refinery Series with a...
The Suit Isn’t the Hero
Every B2B ecomm leader right now is being sold the same pitch: buy the AI, get the superpowers. Smarter search....
