After the Cart

After the Cart

by | Feb 4, 2026 | Digital Roadmap

Why post-purchase experience defines B2B ecommerce success Most B2B ecommerce conversations stop at the cart. Search relevance. Pricing logic. Checkout speed. Mobile optimization. Those things matter, but they’re not where most B2B customers spend their time. In my...
The Team Tax You Just May be Paying

The Team Tax You Just May be Paying

by | Jan 21, 2026 | e-commerce

Avoiding the hidden costs eCom teams might otherwise pay Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships and deal flow. Marketing talks content and campaigns. Customer service talks order volume and handle time. In issue...
Residential Tools, Industrial Problems

Residential Tools, Industrial Problems

by | Dec 3, 2025 | e-commerce

Using B2C evaluation methods for B2B platforms is a risky proposition Last issue, I talked about B2B platform selection being broken — and how most evaluation processes have their roots in B2C. This week, the Magic Quadrant came out. And for the first time since I...
Bad Product Data: Whose problem is it?

Bad Product Data: Whose problem is it?

by | Dec 3, 2025 | Data, Strategy

In our first post, we discussed how a culture of data is the lifeblood of a thriving digital business. But what does the typical data culture in industrial distribution look like today? For most, it’s a culture of firefighting—a reactive, manual struggle to...