Industry-Standard B2B Marketing Automation

Flywheel B2B®

Greater Customer Adoption: Build a Flywheel

For centuries, flywheels are the proven energy driver for processes and systems of all kinds. In the same manner, Flywheel B2B is the catalyst for your B2B store, increasing customer adoption & engagement.

Leveraging successful principles that built B2C eCommerce, Flywheel B2B is a marketing automation platform that brings customers to your B2B Store over-and-over again.

What is Flywheel B2B?

Flywheel B2B leverages email marketing–over time, the highest, most-consistent marketing channel–to create campaigns that remove friction for your customer, increasing customer adoption and, ultimately, customer lifetime value (CLV).

As Seen In…

The B2B Challenge: Customer Adoption

Perceived Friction

From your customers’ perspective, which sounds more reliable?

Creating an account; Figuring out how the site’s laid out; Finding all the products they need; Cheking out; and Hoping shipping works the same. OR…

The same call, email (or fax) they’ve sent dozens of times.

Like us, customers choose the path of least perceived resistance.

The Disconnected Customer

Implementing and launching a new B2B Store doesn’t change one very real fact:

There’s nothing connecting them to your eCommerce site.

The same can’t be said of email, the phone or whatever the method is they’ve historically used to place orders.

Successfully connecting customers to your B2B Store, over and over again is the winning strategy.

No Tools for the Job

Truth is, until now the right tool for the job hasn’t existed. Marketing platforms largely fall into one of two categories…

While functional, traditional marketing automation platforms are built for the less complex, often programmatic world of direct-to-consumer marketing.

Meanwhile, platforms like Hubspot and others are built for top-of-the-funnel content marketing, not building eCommerce.

“In the B2B world, there’s a ton of chatter about technology… (success) is more about the right processes than just the technology.

Flywheel B2B is the first digital marketing platform designed specifically to shift customer transactions from offline to online… it not only helps kickstart (customer) use of the ecommerce site but also keeps them coming back, which in turn means they will spend more.”

Justin King

Senior Global Analyst, B2B eCommerce Association

Challenges Growing B2B Store Revenue

Flywheel B2B is Different

Make Data Actionable

For all the talk about data, most organizations are struggling to develop and leverage data-driven campaigns. With Flywheel B2B your data is put to use in highly-converting, personalized campaigns.

Revenue Workflows

Helping offline customers move to online power users is about reducing friction. With Flywheel B2B, your company can build customized workflows that help solve problems like: First purchases, upsells, replacement products, replenishment and much more. 

Turnkey Platform

The greatest thing about Flywheel B2B? It’s a turnkey, done-for-you platform, reducing the burden from your internal team. We handle all campaign design, development and execution. Because there’s no internal traininig or expertise required, you can scale Flywheel B2B with more and more campaigns.

Challenges Growing B2B Store Revenue

See Flywheel B2B in Action

Schedule a demo today!

Customer Adoption & Lifetime Value

1. Schedule Demo

Simply schedule a demo (below) and brief strategy session whenever is convenient for you. You’ll get a meeting invite and information for screen-sharing.

2. Complete Worksheet

We’ll send you a brief worksheet with a few helpful items to bring to our meeting–mostly high-level metrics that will be easy to find.

3. Review 

During our meeting we’ll discuss potential ROI, campaigns and then follow-up with some ideas for moving forward. From there, the choice is yours!

Challenges Growing B2B Store Revenue

Case Study: Flywheel® Drives Adoption for Industrial Distributor

For this distributor, eCommerce was the focus and customer adoption a requirement.

Connect Flywheel B2B to Your eCommerce Platform

Flywheel B2B integrates with leading eCommerce platforms to leverage store events and provide 360-degree visbility to your customer campaigns.

See Dynamic Content & Marketing Automation in Action

Play the B2B Card Trick

Brands

Just a few of the great B2B brands we've worked with...