Stage 5: Marketing Data

Stage 5: Marketing Data

Stage 5 of the Product Data Refinery: Where Product Becomes Visible Product search used to mean Google plus the search bar at the top of a distributor’s website. That definition no longer holds. Search now includes AI agents shopping for buyers, LLMs...
Digital SKU Stage 4: Fulfillment Data

Digital SKU Stage 4: Fulfillment Data

This blog is all about managing expectations. If we were to summarize what fulfillment data was, it essentially is the raw components that make up order fulfillment expectations. This caused me to look up the definition of the word expectation, and I found it...
Operational Data: Cheapest to Fix, Most Expensive to Ignore

The Compliance Gate

Why nothing moves until regulatory data says it can Last issue, we built the intake valve, the first refining station where product identity enters the system. We installed the filter: category confirmation, unit of measure governance, UPC capture, vendor designation,...