Empowering the Product Data Team

Empowering the Product Data Team

How B2B leaders can help product data teams move from manual survival to scalable, meaningful work If you manage a product data team — or if product data quietly falls under your responsibility — there’s a good chance you’ve felt this tension before. You know the work...
Why E-commerce Needs Owners, Not Just Builders

Why E-commerce Needs Owners, Not Just Builders

For years, B2B companies have treated e-commerce like a construction project: gather requirements, hire a systems integrator, build the platform, cut the ribbon, and call it done. Then they wonder why adoption stalls, revenue plateaus, and the competitive advantage...
Closing the Great Divide in B2B Ecommerce

Closing the Great Divide in B2B Ecommerce

In B2B distribution, there’s an ongoing disconnect I see time and again—the great divide. On one side are the business teams – sales, marketing, customer service – who live closest to the customer relationship. On the other side are the technology teams...
Do Not Let Technology Wag the Dog

Do Not Let Technology Wag the Dog

How to avoid this simple (but costly) mistake in B2B digital transformation With a moniker like ‘The Digital Roadmap’ it’s natural to assume we’re talking about technology. In truth, we’re here to help you APPLY the technology. With that comes a responsibility to talk...