Digital SKU Stage 4: Fulfillment Data

Digital SKU Stage 4: Fulfillment Data

This blog is all about managing expectations. If we were to summarize what fulfillment data was, it essentially is the raw components that make up order fulfillment expectations. This caused me to look up the definition of the word expectation, and I found it...
Digital SKU (Stage 1): The Intake Valve

Digital SKU (Stage 1): The Intake Valve

Where Product Identity Enters the Refinery Last issue, we laid the lifecycle map on the table — six refining stages, in a fixed sequence, each one producing a higher grade of product data for the next stage to consume. Now we walk into the refinery. The first station...
The Customer Discovery

The Customer Discovery

Platform selection starts with customer conversations, not internal meetings In this issue we’re talking about the customer voice. But, before going there, I’d like to share what happens when you don’t have it. The Risk of Getting it Wrong Over the years I’ve...