The Customer Discovery

The Customer Discovery

by | Feb 4, 2026 | Digital Roadmap

Platform selection starts with customer conversations, not internal meetings In this issue we’re talking about the customer voice. But, before going there, I’d like to share what happens when you don’t have it. The Risk of Getting it Wrong Over the years I’ve...
Bad Product Data: Whose problem is it?

Bad Product Data: Whose problem is it?

by | Dec 3, 2025 | Data, Strategy

In our first post, we discussed how a culture of data is the lifeblood of a thriving digital business. But what does the typical data culture in industrial distribution look like today? For most, it’s a culture of firefighting—a reactive, manual struggle to...
Why Platform Selection is Broken

Why Platform Selection is Broken

by | Nov 19, 2025 | Digital Roadmap, Technology

B2B platform selection is broken. That statement probably won’t surprise many. When 2/3 of B2B companies say they want to re-platform their eCommerce systems, it’s no anomaly — it’s a symptom of a much deeper problem. Here we are in (almost) 2026 . The stakes are...