The Team Tax You Just May be Paying

The Team Tax You Just May be Paying

Avoiding the hidden costs eCom teams might otherwise pay Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships and deal flow. Marketing talks content and campaigns. Customer service talks order volume and handle time. In issue...
Residential Tools, Industrial Problems

Residential Tools, Industrial Problems

Using B2C evaluation methods for B2B platforms is a risky proposition Last issue, I talked about B2B platform selection being broken — and how most evaluation processes have their roots in B2C. This week, the Magic Quadrant came out. And for the first time since I...
Bad Product Data: Whose problem is it?

Bad Product Data: Whose problem is it?

In our first post, we discussed how a culture of data is the lifeblood of a thriving digital business. But what does the typical data culture in industrial distribution look like today? For most, it’s a culture of firefighting—a reactive, manual struggle to...
JTBD Isn’t Just a Concept

JTBD Isn’t Just a Concept

It’s a Framework for Transforming Your eCommerce Website Many B2B distributors know the frustration of hearing a customer say: “I couldn’t find what I needed on your site, so I just called my rep instead.” It’s not that your ecommerce platform doesn’t work. The...