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Search and Discovery in B2B – It’s More than a Platform Problem

Search and Discovery in B2B – It’s More than a Platform Problem

by Val DuVernet | Apr 30, 2026 | Digital Roadmap, Uncategorized

If your search experience is broken, your first instinct might be to blame the platform. And maybe the platform deserves some of it. Maybe. But before you start evaluating vendors, you need to understand something: search and discovery is a data problem as much as it...
B2B Personalization Starts Before the Platform

B2B Personalization Starts Before the Platform

by Jay Schneider | Apr 16, 2026 | Digital Roadmap

What It Actually Takes to Personalize the B2B Experience — and Why Many Companies Aren't There Let’s start with the why, because the why is compelling. According to McKinsey, companies that do personalization well see up to 40% higher revenue growth. B2B companies...
Operational Data: Cheapest to Fix, Most Expensive to Ignore

Operational Data: Cheapest to Fix, Most Expensive to Ignore

by Sam Aldinger | Apr 16, 2026 | Digital Roadmap

Here’s a question worth sitting with for a minute. If you added up every freight surcharge your company paid last year because the weight or dimensions in your system didn’t match what the carrier measured, every hour your warehouse team spent working around data they...
B2B Personalization – Not Just a Name in the Header

B2B Personalization – Not Just a Name in the Header

by Val DuVernet | Apr 16, 2026 | Digital Roadmap

Let's get something out of the way right at the top: slapping a user's first name on a homepage banner is not personalization. It's barely a gesture. That playbook is straight out of 1999, and if that's the extent of your strategy, your customers know it — even if...
Revenue Workflows: The Key to B2B Sales Enablement

Revenue Workflows: The Key to B2B Sales Enablement

by Jay Schneider | Mar 25, 2026 | Digital Roadmap

A few years ago, I was on a conference panel in Chicago. About two-thirds of the way through Q&A, a CEO raised his hand and asked whether salespeople should be commissioned on e-commerce revenue from their accounts. My answer then — and it’s even stronger...
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