Category Search
There’s a familiar tension that shows up in B2B organizations whenever ecommerce gains momentum. Sales leaders worry that the website will erode relationships. Ecommerce leaders worry that the field...
In the last issue, we introduced the idea that product data is fuel — and that refinement has to come before performance. That analogy was intentional. Instead of treating product data as a thing to...
In this issue we’re talking about the customer voice. But, before going there, I’d like to share what happens when you don’t have it.Over the years I've talked to many distributors or manufacturers...
Most B2B ecommerce conversations stop at the cart. Search relevance. Pricing logic. Checkout speed. Mobile optimization. Those things matter, but they’re not where most B2B customers spend their...
B2B platform selection is broken. That statement probably won’t surprise many. When 2/3 of B2B companies say they want to re-platform their eCommerce systems, it’s no anomaly — it’s a symptom of a...
Business Consultant