After the Cart

After the Cart

Why post-purchase experience defines B2B ecommerce success Most B2B ecommerce conversations stop at the cart. Search relevance. Pricing logic. Checkout speed. Mobile optimization. Those things matter, but they’re not where most B2B customers spend their time. In my...
JTBD Isn’t Just a Concept

JTBD Isn’t Just a Concept

It’s a Framework for Transforming Your eCommerce Website Many B2B distributors know the frustration of hearing a customer say: “I couldn’t find what I needed on your site, so I just called my rep instead.” It’s not that your ecommerce platform doesn’t work. The...