Agencies & Tech Selection

Agencies & Tech Selection

Try as one might, there’s no way to get around the fact that implementing and managing technology to create a positive digital experience for customers is a task that’s not going away. In fact, as Tech Stacks continue to grow and evolve I would maintain platform...
The Tipping Point for B2B eCommerce

The Tipping Point for B2B eCommerce

(Updated 12/2/2021) I had a call with a distributor a couple weeks ago, talking about their interest in launching eCommerce. While at B2X Partners and now running point at B2B-Squared, I’ve had so many conversations like these over the years. Many end in engagements,...