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B2B Personalization – Not Just a Name in the Header

B2B Personalization – Not Just a Name in the Header

by Val DuVernet | Apr 16, 2026 | Digital Roadmap

Let's get something out of the way right at the top: slapping a user's first name on a homepage banner is not personalization. It's barely a gesture. That playbook is straight out of 1999, and if that's the extent of your strategy, your customers know it — even if...
Revenue Workflows: The Key to B2B Sales Enablement

Revenue Workflows: The Key to B2B Sales Enablement

by Jay Schneider | Mar 25, 2026 | Digital Roadmap

A few years ago, I was on a conference panel in Chicago. About two-thirds of the way through Q&A, a CEO raised his hand and asked whether salespeople should be commissioned on e-commerce revenue from their accounts. My answer then — and it’s even stronger...
Self-Service Isn’t a Feature, It’s a Promise

Self-Service Isn’t a Feature, It’s a Promise

by Jay Schneider | Mar 11, 2026 | Digital Roadmap

Solving for your best customers is the first place to start I had lunch with a friend and colleague last December. Their eCommerce portal is extremely successful— but looks nothing like a typical B2B eCom site. Over lunch, he explained why.Before they built anything,...
Self-Service: It’s Not Just about Placing an Order

Self-Service: It’s Not Just about Placing an Order

by Val DuVernet | Mar 11, 2026 | Digital Roadmap

While placing orders is part of it, that’s a narrow view of the real value in B2B eCommerce. While placing orders is part of it, that’s a narrow view of the real value in B2B eCommerce. In B2B, the order is rarely the hard part. The real work happens before and after...
From Crude to Confident: Mapping the Product Data Refinery

From Crude to Confident: Mapping the Product Data Refinery

by Sam Aldinger | Feb 26, 2026 | Digital Roadmap

In the last issue, we introduced the idea that product data is fuel — and that refinement has to come before performance. That analogy was intentional. Instead of treating product data as a thing to “fix” or a project to “complete,” it positions data management as an...
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