B2B Buyers Don’t Search. They Specify.

B2B Buyers Don’t Search. They Specify.

What B2B search must do — and where many vendors fall short B2B buyers don’t browse. They don’t get inspired. They arrive at your site with a part number, a SKU, a contract reference, or a manufacturer code in hand. The whole act of “search” in...
Digital SKU Stage 4: Fulfillment Data

Digital SKU Stage 4: Fulfillment Data

This blog is all about managing expectations. If we were to summarize what fulfillment data was, it essentially is the raw components that make up order fulfillment expectations. This caused me to look up the definition of the word expectation, and I found it...