Why Platform Selection is Broken

Why Platform Selection is Broken

B2B platform selection is broken. That statement probably won’t surprise many. When 2/3 of B2B companies say they want to re-platform their eCommerce systems, it’s no anomaly — it’s a symptom of a much deeper problem. Here we are in (almost) 2026 . The stakes are...
Do Not Let Technology Wag the Dog

Do Not Let Technology Wag the Dog

How to avoid this simple (but costly) mistake in B2B digital transformation With a moniker like ‘The Digital Roadmap’ it’s natural to assume we’re talking about technology. In truth, we’re here to help you APPLY the technology. With that comes a responsibility to talk...