Empowering the Product Data Team

Empowering the Product Data Team

How B2B leaders can help product data teams move from manual survival to scalable, meaningful work If you manage a product data team — or if product data quietly falls under your responsibility — there’s a good chance you’ve felt this tension before. You know the work...
Do You (Really) Need to Re-Platform?

Do You (Really) Need to Re-Platform?

A Decision Framework for Executives & Leaders In our line of work, we frequently see folks fighting the technology. We see teams devoting time to pricing strategies, fulfillment methodologies or more. The real problem in many cases? The eCommerce platform (or how it...
Why E-commerce Needs Owners, Not Just Builders

Why E-commerce Needs Owners, Not Just Builders

For years, B2B companies have treated e-commerce like a construction project: gather requirements, hire a systems integrator, build the platform, cut the ribbon, and call it done. Then they wonder why adoption stalls, revenue plateaus, and the competitive advantage...
A Comprehensive, Concise Product Data Strategy

A Comprehensive, Concise Product Data Strategy

(Yes, I’m calling it concise.) If you’ve been told that product data strategy can be explained in a short checklist, you’ve been misled. Product data isn’t a side project or something you “clean up later.” It’s an operating model that touches every part of the...