In this issue we’re talking about the customer voice. But, before going there, I’d like to share what happens when you don’t have it.Over the years I've talked to many distributors or manufacturers...
The Customer Discovery
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Digital Roadmap
After the Cart
Most B2B ecommerce conversations stop at the cart. Search relevance. Pricing logic. Checkout speed. Mobile optimization. Those things matter, but they’re not where most B2B customers spend their...
Why Platform Selection is Broken
B2B platform selection is broken. That statement probably won’t surprise many. When 2/3 of B2B companies say they want to re-platform their eCommerce systems, it’s no anomaly — it’s a symptom of a...
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Sarah Thompson
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