The Customer Discovery

The Customer Discovery

Platform selection starts with customer conversations, not internal meetings In this issue we’re talking about the customer voice. But, before going there, I’d like to share what happens when you don’t have it. The Risk of Getting it Wrong Over the years I’ve...
The Team Tax You Just May be Paying

The Team Tax You Just May be Paying

Avoiding the hidden costs eCom teams might otherwise pay Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships and deal flow. Marketing talks content and campaigns. Customer service talks order volume and handle time. In issue...
Do You (Really) Need to Re-Platform?

Do You (Really) Need to Re-Platform?

A Decision Framework for Executives & Leaders In our line of work, we frequently see folks fighting the technology. We see teams devoting time to pricing strategies, fulfillment methodologies or more. The real problem in many cases? The eCommerce platform (or how it...