A Comprehensive, Concise Product Data Strategy

A Comprehensive, Concise Product Data Strategy

by | Dec 18, 2025 | Strategy

(Yes, I’m calling it concise.) If you’ve been told that product data strategy can be explained in a short checklist, you’ve been misled. Product data isn’t a side project or something you “clean up later.” It’s an operating model that touches every part of the...
Closing the Great Divide in B2B Ecommerce

Closing the Great Divide in B2B Ecommerce

by | Dec 18, 2025 | e-commerce

In B2B distribution, there’s an ongoing disconnect I see time and again—the great divide. On one side are the business teams – sales, marketing, customer service – who live closest to the customer relationship. On the other side are the technology teams...
Residential Tools, Industrial Problems

Residential Tools, Industrial Problems

by | Dec 3, 2025 | e-commerce

Using B2C evaluation methods for B2B platforms is a risky proposition Last issue, I talked about B2B platform selection being broken — and how most evaluation processes have their roots in B2C. This week, the Magic Quadrant came out. And for the first time since I...
Bad Product Data: Whose problem is it?

Bad Product Data: Whose problem is it?

by | Dec 3, 2025 | Data, Strategy

In our first post, we discussed how a culture of data is the lifeblood of a thriving digital business. But what does the typical data culture in industrial distribution look like today? For most, it’s a culture of firefighting—a reactive, manual struggle to...