Aligning Sales and eCommerce

Aligning Sales and eCommerce

by | Feb 26, 2026 | Digital Roadmap

From Turf War to Strategic Partnership There’s a familiar tension that shows up in B2B organizations whenever ecommerce gains momentum. Sales leaders worry that the website will erode relationships. Ecommerce leaders worry that the field will resist adoption. And...
The Customer Discovery

The Customer Discovery

by | Feb 4, 2026 | Digital Roadmap

Platform selection starts with customer conversations, not internal meetings In this issue we’re talking about the customer voice. But, before going there, I’d like to share what happens when you don’t have it. The Risk of Getting it Wrong Over the years I’ve...
Product Data Is the Fuel

Product Data Is the Fuel

by | Feb 4, 2026 | Data

Refinement comes before performance Up to this point in the series, we’ve been talking at a higher altitude. We’ve explored why product data matters, how bad data quietly taxes the business, where ownership tends to break down, and why tools and org charts alone don’t...
The Team Tax You Just May be Paying

The Team Tax You Just May be Paying

by | Jan 21, 2026 | e-commerce

Avoiding the hidden costs eCom teams might otherwise pay Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships and deal flow. Marketing talks content and campaigns. Customer service talks order volume and handle time. In issue...