The Customer Discovery

The Customer Discovery

by | Feb 4, 2026 | Digital Roadmap

Platform selection starts with customer conversations, not internal meetings In this issue we’re talking about the customer voice. But, before going there, I’d like to share what happens when you don’t have it. The Risk of Getting it Wrong Over the years I’ve...
Bad Product Data: Whose problem is it?

Bad Product Data: Whose problem is it?

by | Dec 3, 2025 | Data, Strategy

In our first post, we discussed how a culture of data is the lifeblood of a thriving digital business. But what does the typical data culture in industrial distribution look like today? For most, it’s a culture of firefighting—a reactive, manual struggle to...