A Comprehensive, Concise Product Data Strategy

A Comprehensive, Concise Product Data Strategy

(Yes, I’m calling it concise.) If you’ve been told that product data strategy can be explained in a short checklist, you’ve been misled. Product data isn’t a side project or something you “clean up later.” It’s an operating model that touches every part of the...
Bad Product Data: Whose problem is it?

Bad Product Data: Whose problem is it?

In our first post, we discussed how a culture of data is the lifeblood of a thriving digital business. But what does the typical data culture in industrial distribution look like today? For most, it’s a culture of firefighting—a reactive, manual struggle to...