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For years, B2B companies have treated e-commerce like a construction project: gather requirements, hire a systems integrator, build the platform, cut the ribbon, and call it done. Then they wonder...
(Yes, I’m calling it concise.) If you’ve been told that product data strategy can be explained in a short checklist, you’ve been misled. Product data isn’t a side project or something you “clean up...
In our first post, we discussed how a culture of data is the lifeblood of a thriving digital business. But what does the typical data culture in industrial distribution look like today? For most,...
Many B2B distributors know the frustration of hearing a customer say: “I couldn’t find what I needed on your site, so I just called my rep instead.” It’s not that your ecommerce platform doesn’t...
Editor’s Note: My focus is product data. I will not claim data omniscience; especially as it relates to other data models. But, it's my belief, these principles are universal enough to apply to any...
With a moniker like ‘The Digital Roadmap’ it’s natural to assume we’re talking about technology. In truth, we’re here to help you APPLY the technology. With that comes a responsibility to talk about...
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