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Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships and deal flow. Marketing talks content and campaigns. Customer service talks order volume and handle...
In Part 1, we made the case that e-commerce platforms need owners, not just builders—that successful platforms require dedicated internal capability, not just a systems integrator who rolls off...
In our line of work, we frequently see folks fighting the technology. We see teams devoting time to pricing strategies, fulfillment methodologies or more. The real problem in many cases? The...
There's a chasm in most B2B organizations that costs millions. It's not a gap in technology. It's not a lack of budget. It's the Great Divide. On one side: Executives and business teams who know...
In B2B distribution, there’s an ongoing disconnect I see time and again—the great divide. On one side are the business teams - sales, marketing, customer service - who live closest to the customer...
Last issue, I talked about B2B platform selection being broken — and how most evaluation processes have their roots in B2C. This week, the Magic Quadrant came out. And for the first time since I...
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