JTBD Isn’t Just a Concept

JTBD Isn’t Just a Concept

It’s a Framework for Transforming Your eCommerce Website Many B2B distributors know the frustration of hearing a customer say: “I couldn’t find what I needed on your site, so I just called my rep instead.” It’s not that your ecommerce platform doesn’t work. The...
Do Not Let Technology Wag the Dog

Do Not Let Technology Wag the Dog

How to avoid this simple (but costly) mistake in B2B digital transformation With a moniker like ‘The Digital Roadmap’ it’s natural to assume we’re talking about technology. In truth, we’re here to help you APPLY the technology. With that comes a responsibility to talk...