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The Digital Roadmap Newsletter-#12
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Your job gets easier the more your team understands digital. Please forward this to two (or more) colleagues today. They can Subscribe Here. Thank you.
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Can you deliver one experience across every channel?
B2B buyers don’t shop in one place anymore. They move across marketplaces, procurement systems, and partner sites, expecting every one to feel like you. This issue digs into the gap: the channels worth your attention, the data that makes you findable, the architecture that lets you deliver. Reply and tell us which channel is giving you the most trouble. Read more…
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B2B Platforms
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Multi-Store Functionality Defines Brand and Channel Delivery
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When a vendor says their platform does “multi-store,” what are they actually selling you? Most B2B leaders can’t answer that — until they try to stand up a second store and rebuild from zero. This blog breaks multi-store into the three jobs it has to do, and what an 18-platform RFP revealed about how few deliver all three. Read more…
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Diagnostic: Your Multi-Store Profile
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A 10-minute diagnostic that scores you on the three jobs of multi-store and flags the one that will hurt most. Run it before the demo, not after. Download now…
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Data & Process
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Stage 5: Marketing Data
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The first four stations of the product data refinery did their work out of the customer’s sight. Stage 5 is where it becomes visible — the descriptions, attributes, images, and taxonomy that decide whether a buyer, or an AI agent shopping for them, can find your product and trust what they see. It’s the payoff station for everything upstream. Read more…
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How-To Guide: Stage 5 Marketing Data
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A practical guide to Stage 5 of the product data refinery — the five layers that turn manufacturer content into data a buyer, or an AI agent, can use. Read more…
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Customer Experience
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Meet Your Buyers Where They Are
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For years, B2B leaders treated the rep and the website as the whole picture. They aren’t. Today’s buyers carry a consumer brain into every purchase, and expect to find you on the marketplaces and procurement systems they already use. The question isn’t whether to add channels — it’s which. Read more…
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‘After The Cart’ Scorecard
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A scoring worksheet for the experience after checkout — order visibility, invoicing, payments, approvals. The cart was the easy part; this is the rest. Download now…
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Got a Thought?
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This is your how-to resource for B2B platform insights & digital strategy. Please let us know what you like (or don’t like) and any ideas you have for things you’d like to see in The Digital Roadmap.
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Questions about your digital roadmap? We’re here to help.
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2140 N. Prospect, 2nd Floor • Milwaukee, WI 53202 • United States • Click here to unsubscribe.
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