Perspectives
Articles
B2B Buyers Don’t Search. They Specify.
What B2B search must do — and where many vendors fall short B2B buyers don't browse. They don't...
Digital SKU Stage 4: Fulfillment Data
This blog is all about managing expectations. If we were to summarize what fulfillment data was,...
Search and Discovery in B2B – It’s More than a Platform Problem
If your search experience is broken, your first instinct might be to blame the platform. And maybe...
The Bridge Across the Technology Great Divide
There's a chasm in most B2B organizations that costs millions. It's not a gap in technology. It's...
Closing the Great Divide in B2B Ecommerce
In B2B distribution, there’s an ongoing disconnect I see time and again—the great divide. On one...
Residential Tools, Industrial Problems
Last issue, I talked about B2B platform selection being broken — and how most evaluation processes...