Perspectives
Articles
Most B2B platforms can manage orders. Less than 1 in 3 lets the customer drive.
Order orchestration is the next test of your eCommerce platform. Here's what 18 B2B platforms...
The Station Everyone Wanted First: Product Relationships
Stage 6 of the Product Data Refinery In our last issue, we ended with an AI agent shopping for a...
After the Order: The B2B Customer Experience Nobody Optimizes
When companies think about ecommerce customer experience, they usually start with the...
The Bridge Across the Technology Great Divide
There's a chasm in most B2B organizations that costs millions. It's not a gap in technology. It's...
Closing the Great Divide in B2B Ecommerce
In B2B distribution, there’s an ongoing disconnect I see time and again—the great divide. On one...
Residential Tools, Industrial Problems
Last issue, I talked about B2B platform selection being broken — and how most evaluation processes...