Perspectives
Articles
Your Customers Aren’t Resisting Digital. They’re Doing the Math.
Adoption doesn't stall because customers hate digital. It stalls because the old way is still less...
Refining Is a Process, Not a Project
The Capstone of the Product Data Refinery Series We have walked the refinery end to end. Eight...
The Platform Is Ready. The Customer Isn’t.
You've completed the implementation. The platform is live. And yet — customers aren't using it the...
The Bridge Across the Technology Great Divide
There's a chasm in most B2B organizations that costs millions. It's not a gap in technology. It's...
Closing the Great Divide in B2B Ecommerce
In B2B distribution, there’s an ongoing disconnect I see time and again—the great divide. On one...
Residential Tools, Industrial Problems
Last issue, I talked about B2B platform selection being broken — and how most evaluation processes...