Perspectives

Articles

Revenue Workflows: The Key to B2B Sales Enablement

A few years ago, I was on a conference panel in Chicago. About two-thirds of the way through...

A customer sends a PO.You send back an acknowledgment.Maybe an invoice.Maybe an ASN if you’re more...

Last issue, we built the intake valve, the first refining station where product identity enters...

Find out what's happening market and how it's most likely to affect your digital business.

There's a chasm in most B2B organizations that costs millions. It's not a gap in technology. It's...

Dec 18, 2025 | e-commerce

In B2B distribution, there’s an ongoing disconnect I see time and again—the great divide. On one...

Dec 3, 2025 | e-commerce

Last issue, I talked about B2B platform selection being broken — and how most evaluation processes...