E-Procurement: Not Just EDI Anymore

E-Procurement: Not Just EDI Anymore

And That Changes the Game for Distributors When most distributors hear “e-procurement,” they still think about EDI. A customer sends a PO.You send back an acknowledgment.Maybe an invoice.Maybe an ASN if you’re more advanced.It’s structured. It’s efficient. It...
Aligning Sales and eCommerce

Aligning Sales and eCommerce

From Turf War to Strategic Partnership There’s a familiar tension that shows up in B2B organizations whenever ecommerce gains momentum. Sales leaders worry that the website will erode relationships. Ecommerce leaders worry that the field will resist adoption. And...
After the Cart

After the Cart

Why post-purchase experience defines B2B ecommerce success Most B2B ecommerce conversations stop at the cart. Search relevance. Pricing logic. Checkout speed. Mobile optimization. Those things matter, but they’re not where most B2B customers spend their time. In my...