Empowering the Product Data Team

Empowering the Product Data Team

How B2B leaders can help product data teams move from manual survival to scalable, meaningful work If you manage a product data team — or if product data quietly falls under your responsibility — there’s a good chance you’ve felt this tension before. You know the work...
Leadership and Product Data

Leadership and Product Data

Making the Ownership Decision Without Breaking the Organization If you’ve stayed with this series so far, you’ve likely already crossed an important threshold. You’re no longer debating whether product data matters. You’re no longer questioning whether bad data has...
A Comprehensive, Concise Product Data Strategy

A Comprehensive, Concise Product Data Strategy

(Yes, I’m calling it concise.) If you’ve been told that product data strategy can be explained in a short checklist, you’ve been misled. Product data isn’t a side project or something you “clean up later.” It’s an operating model that touches every part of the...
Bad Product Data: Whose problem is it?

Bad Product Data: Whose problem is it?

In our first post, we discussed how a culture of data is the lifeblood of a thriving digital business. But what does the typical data culture in industrial distribution look like today? For most, it’s a culture of firefighting—a reactive, manual struggle to...
A Culture of Data

A Culture of Data

There's a new organizational priority for B2B companies in the digital age Editor’s Note: My focus is product data. I will not claim data omniscience; especially as it relates to other data models. But, it’s my belief, these principles are universal enough to...