Platform Genius® Webinars

Webinar

Optimizing B2B eCommerce Order Management

How B2B Companies Are Solving Fulfillment Complexity Without Ripping Out The ERP

The Challenge

For B2B manufacturers and distributors, delivering a great customer experience starts with fulfilment. But managing the complexities of customer approvals, multiple distribution points, and more creates on-going challenges to giving customers what they are increasingly demanding — fulfilment how, when and where they want it. Your ERP is great at handling orders… until it isn’t.

There are familiar symptoms: No real-time availability across all distribution points; Inability to let customers choose for themselves on method, timing and cost; Re-routing manually as there’s no way to automate the logic.

In truth, these are symptoms of an order management problem many don’t know they have. But, it doesn’t have to be this way.

What's Really Happening

Your ERP was built to manage transactions, not orchestrate customer experiences. When you ask it to handle complex B2B fulfillment—multiple warehouses, approval hierarchies, drop-ship arrangements—it becomes a constraint rather than an enabler. You’re not alone in this. It’s one of the most common gaps in B2B commerce, and it’s costing you revenue and customer satisfaction.
The good news? Leading B2B companies have figured out how to solve this without replacing their entire tech stack.

Space is Limited - Register TODAY

  • Date: February 3, 2026

  • Time: 2:30 p.m. ET

  • Duration: 30 minutes + Q&A


Registration Form
Timezone
First Name*
Last Name*
Email*
Industry

Join us for a practical conversation about order orchestration in B2B commerce.

We’ll walk through real-life use cases to share how companies are improving customer experience and operational efficiency simultaneously. Here’s what you’ll learn:
  • How to recognize order management issues – The telltale signs that your current system is limiting your ability to serve customers and scale your business
  • Why your ERP isn’t enough for modern B2B commerce – Understanding the gap between transaction management and order orchestration, and why “just using the ERP” may be creating even more problems
  • Real customer stories from B2B companies – See how companies eliminated manual processes, improved consistency and gained operational visibility they never had before
  • The business case beyond efficiency – Revenue opportunities you’re missing when customers can’t get what they need, how they need it, when they need it
  • What order orchestration actually means – Moving beyond buzzwords to understand what capabilities you need and why they matter to your customers

Format

30-minute panel discussion featuring B2B practitioners, implementation partners, and real customer experiences. Plenty of time for Q&A. 
If you’re running B2B ecommerce and you have more than one warehouse, more than one shipping option, or customers who need anything beyond “standard delivery,” you very likely order management challenges. Come learn what solving them actually looks like.

Featured Speakers

Satyendra Pal

Satyendra Pal

GVP, Global Omni-fulfillment Practice Lead @ Publicis

Rutvee Shah

Rutvee Shah

Director of Product @ Kibo

Sam Aldinger

Sam Aldinger

Product Data Lead, @ B2B Squared

Jay Schneider

Jay Schneider

Founder & President @ B2B Squared

Who Should Attend

  • B2B operations leaders managing fulfillment across multiple locations
  • eCommerce directors struggling with system limitations
  • IT leaders evaluating commerce platforms and order management solutions
  • Anyone who’s ever said “our customers would love that, but our system can’t do it”

Featured Speakers

Sponsored by:

If you’re running B2B ecommerce and you have more than one warehouse, more than one shipping option, or customers who need anything beyond “standard delivery,” you very likely order management challenges. Come learn what solving them actually looks like.

This webinar is presented by B2B Squared in partnership with Kibo Commerce. Kibo Commerce is a composable eCommerce and order management platform, allowing distributors and manufacturers to orchestrate a unique customer experience.