Perspectives
Articles
Most B2B platforms can manage orders. Less than 1 in 3 lets the customer drive.
Order orchestration is the next test of your eCommerce platform. Here's what 18 B2B platforms...
The Station Everyone Wanted First: Product Relationships
Stage 6 of the Product Data Refinery In our last issue, we ended with an AI agent shopping for a...
After the Order: The B2B Customer Experience Nobody Optimizes
When companies think about ecommerce customer experience, they usually start with the...
Why Platform Selection is Broken
B2B platform selection is broken. That statement probably won’t surprise many. When 2/3 of B2B...
Do Not Let Technology Wag the Dog
With a moniker like ‘The Digital Roadmap’ it’s natural to assume we’re talking about technology....