Perspectives
Articles
The Suit Isn’t the Hero
Every B2B ecomm leader right now is being sold the same pitch: buy the AI, get the superpowers....
Your Customers Aren’t Resisting Digital. They’re Doing the Math.
Adoption doesn't stall because customers hate digital. It stalls because the old way is still less...
Refining Is a Process, Not a Project
The Capstone of the Product Data Refinery Series We have walked the refinery end to end. Eight...
Why Platform Selection is Broken
B2B platform selection is broken. That statement probably won’t surprise many. When 2/3 of B2B...
Do Not Let Technology Wag the Dog
With a moniker like ‘The Digital Roadmap’ it’s natural to assume we’re talking about technology....