Perspectives
Articles
The Order Management Problem Hiding in Plain Sight
Do you have an order management opportunity? A couple of weeks ago, we hosted a webinar on B2B...
Aligning Sales and eCommerce
There’s a familiar tension that shows up in B2B organizations whenever ecommerce gains momentum....
From Crude to Confident: Mapping the Product Data Refinery
In the last issue, we introduced the idea that product data is fuel — and that refinement has to...
Why Platform Selection is Broken
B2B platform selection is broken. That statement probably won’t surprise many. When 2/3 of B2B...
Do Not Let Technology Wag the Dog
With a moniker like ‘The Digital Roadmap’ it’s natural to assume we’re talking about technology....