Perspectives

Articles

The Bridge Across the Technology Great Divide

There's a chasm in most B2B organizations that costs millions. It's not a gap in technology. It's...

Dec 18, 2025 | Strategy

(Yes, I’m calling it concise.) If you’ve been told that product data strategy can be explained in...

Dec 18, 2025 | e-commerce

In B2B distribution, there’s an ongoing disconnect I see time and again—the great divide. On one...

Find out what's happening market and how it's most likely to affect your digital business.

B2B platform selection is broken. That statement probably won’t surprise many. When 2/3 of B2B...

With a moniker like ‘The Digital Roadmap’ it’s natural to assume we’re talking about technology....