Perspectives

Articles

Self-Service Isn’t a Feature, It’s a Promise

I had lunch with a friend and colleague last December. Their eCommerce portal is extremely...

Last issue, we laid the lifecycle map on the table — six refining stages, in a fixed sequence,...

While placing orders is part of it, that’s a narrow view of the real value in B2B eCommerce. In...

Find out what's happening market and how it's most likely to affect your digital business.

There's a chasm in most B2B organizations that costs millions. It's not a gap in technology. It's...

Dec 18, 2025 | e-commerce

In B2B distribution, there’s an ongoing disconnect I see time and again—the great divide. On one...

Dec 3, 2025 | e-commerce

Last issue, I talked about B2B platform selection being broken — and how most evaluation processes...