Perspectives
Articles
Do You (Really) Need to Re-Platform?
In our line of work, we frequently see folks fighting the technology. We see teams devoting time...
Why E-commerce Needs Owners, Not Just Builders
For years, B2B companies have treated e-commerce like a construction project: gather requirements,...
Leadership and Product Data
If you’ve stayed with this series so far, you’ve likely already crossed an important threshold....
The Bridge Across the Technology Great Divide
There's a chasm in most B2B organizations that costs millions. It's not a gap in technology. It's...
Closing the Great Divide in B2B Ecommerce
In B2B distribution, there’s an ongoing disconnect I see time and again—the great divide. On one...
Residential Tools, Industrial Problems
Last issue, I talked about B2B platform selection being broken — and how most evaluation processes...