Digital Roadmap Newsletter

Subscribe

Real B2B Platform Intelligence — Without the Pitch

Built for B2B digital practitioners and executives. Platform and strategy insigths and tools in every issue — delivered every other Thursday. FREE. 

Platform decisions in B2B are getting harder. M&A is reshaping the industry. Channels are multiplying. AI is changing how buyers find you. And the loudest advice still comes from people trying to sell you something.

The Digital Roadmap is different. Built by practitioners. For practitioners & executives. No vendor agendas. No sales pitches. Just B2B digital insights from the trenches to help you accelerate.

Content and tools in every issue. FREE to distributors and manufacturers

In every issue...

  • B2B Platforms (Jay Schneider) — The B2B capabilities and architecture driving your digital business — from eCom, search, multi-store and more.
  • Data & Process (Sam Aldinger) — Executable product data and process to empower the entire digital strategy.
  • Customer Experience (Val DuVernet) — Where B2B buyers actually live, from experience on site, after the cart, marketplace and more.
  • The Asset — Every issue ships with a diagnostic, scorecard, or framework you can use that day.
  • More — Guest content, industry trends and more…

Recent issues

  • Issue 12 — Multi-Store Is How Channels and Brands Are Executed: The M&A wave in B2B is stress-testing multi-store capabilities. We scored 18 platforms against three jobs. Six deliver across all three.

  • Issue 11 — In B2B, Buyers Don’t Search. They Specify: A 3-tier B2B Search Maturity Model — and where 18 commerce platforms actually land.

  • Issue 10 — Personalization in B2B Isn’t About Banners: The relational capabilities that separate real B2B personalization from cosmetic personalization.

  • Issue 9 — Is Digital Driving Sales — or Just Staying Out of the Way?:  The revenue workflows your platform should support. The ones it probably doesn’t.

And tools you can use this week

Every issue ships with a diagnostic, scorecard, or framework. Some recent examples:

  • Your Multi-Store Profile A 10-minute diagnostic that scores your platform on the three jobs of multi-store. Run it before the vendor demo, not after.
  • B2B Search Maturity Model The 3-tier framework that separates platforms ready for how B2B buyers actually search from those that aren’t.
  • Sales Enablement Checklist Eight capability areas, one honest assessment. Find where your platform is built for revenue — and where the gaps are costing you.
  • After-The-Cart Scorecard Score the experience customers actually live in: order visibility, invoicing, payments, approvals. The cart was the easy part.

From community leaders and practitioners

Sam Aldinger

Product Data Lead, B2BEA coach

Val DuVernet

CX Advisor, B2BEA Coach

Jay Schneider

B2B Platforms Lead, B2BEA coach

Get on the roadmap

Issues land every other Thursday, make sure you get the next one. No vendor agendas. No sales pitches. Just the platform intelligence we’d want if we were still doing the work.

Scroll up to subscribe today!