Perspectives
Articles
The Station Everyone Wanted First: Product Relationships
Stage 6 of the Product Data Refinery In our last issue, we ended with an AI agent shopping for a...
After the Order: The B2B Customer Experience Nobody Optimizes
When companies think about ecommerce customer experience, they usually start with the...
Multi-Store Is How Channels And Brands are Executed — But Most Platforms Fall Short
The M&A wave in B2B is stress-testing multi-store capabilities When a vendor says their...
The Team Tax You Just May be Paying
Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships...
Part 2: Building Your Internal eCommerce Ownership Team
In Part 1, we made the case that e-commerce platforms need owners, not just builders—that...
Do You (Really) Need to Re-Platform?
In our line of work, we frequently see folks fighting the technology. We see teams devoting time...