Perspectives
Articles
AI Is Writing Your Product Copy. It Isn’t Running Your Business.
Last issue we looked at the AI your customer touches. Search, recommendations, the conversational...
From Projects to Programs: Why Every AI Conversation Ends in Governance
Governance and Analytics: The Second Issue Beyond the Refinery Last issue ended with a machine...
Verify, then Trust
Somewhere in your business, a rep knows why a big account almost churned two years ago, what...
The Team Tax You Just May be Paying
Your IT team speaks in APIs and microservices. Your sales team speaks in customer relationships...
Part 2: Building Your Internal eCommerce Ownership Team
In Part 1, we made the case that e-commerce platforms need owners, not just builders—that...
Do You (Really) Need to Re-Platform?
In our line of work, we frequently see folks fighting the technology. We see teams devoting time...