PROVEN SELECTION METHODOLOGY
Select the B2B platform that matches your business. Not the one with the best demo.
The Capability Matching Method: a proven framework for accurate B2B platform selection.
The 8-phase method that takes you from customer insight to a defensible decision.
✓ Why demos quietly go wrong, and how the “Test Drive” flips control back to you
✓ How to score vendors on objective data instead of gut feel and sales polish
✓ Built for B2B complexity, drawn from a decade of real platform selections
81% of B2B buyers are dissatisfied with their platform. It's not bad luck. It's a broken process.
Most teams start with vendor demos and feature checklists, then discover the gaps after they’ve signed. Capability Matching reverses the approach: start with your customers and your business rules, then hold every platform to your requirements, not their sales story.
What the guide covers
The Capability Matching Method includes the 8 phases of an accurate platform selection: from capturing real customer requirements, to building an objective scoring model, to a vendor Test Drive that shows you what a platform actually does out of the box. It’s the same methodology we’ve used to help distributors and manufacturers select platforms for over a decade, now laid out so your team can follow it.
Getting the requirements right was the first step to cutting through marketing fluff and finding out how the platforms actually delivered.
Jay Schneider
There’s zero question about step one in selecting an eCommerce platform: get your requirements right and match them to real capability. Most teams skip it, chasing demos and feature lists, and pay for it later. This guide lays out the exact method we’ve used to help B2B companies make platform decisions they can defend, for over a decade.
Get the Capability Matching guide. FREE.
Complete the form and we’ll send it right over.