Platform Genius® Webinars
Webinar
The Manufacturer’s Playbook:
One Platform, Every Channel
Leading manufacturers gain end-customer visibility AND make their partners more successful
Best practice for Manufacturers
As a B2B manufacturer, you KNOW the value of your channel partners. The challenge? As digital commerce matures, the breadth and depth of your digital support must increase – across the board. Leading manufacturers are finding new ways to support their channel partners, with platforms that create destinations for their channels.
Leading manufacturers know digital infrastructure drives channel strategy.
Learn how successful manufacturers optimize multi-channel eCommerce
Imagine enabling, your channel partners to better serve their customers. And, all the while, building preferences for your products within the channel.
Join us for this impactful webinar with Pierce Manufacturing, as they discuss their customer-driven platform.
Space is Limited - Register TODAY
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Date: October 23, 2025
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Time: 2:30 p.m. ET
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Duration: 30 minutes + Q&A
What you'll walk away with:
- The Channel Support Framework – How to use e-commerce as a channel enablement tool rather than a competitive threat
- The Unified Platform Advantage – Why manufacturers who consolidate their digital infrastructure are outperforming competitors stuck with fragmented systems
- Beyond the Buyer Portal – Creating product data and content repositories that further your brand
- TCO Reality Check – How to avoid the expensive mistake of piecing together multiple platforms when one comprehensive solution delivers better results
Featured Speakers

Kristina Spang
VP, Aftermarket Products & Support at Pierce Manufacturing

Daniela Jurado Jabba
Executive VP, North America, Sales & Marketing

Sam Aldinger
Lead Consultant, B2B Squared

Jay Schneider
Founder & President, B2B Squared
Sponsored by:
This session is designed for manufacturing decision-makers who are serious about digital transformation. Space is limited to ensure quality discussion and networking.
This webinar is presented by B2B Squared in partnership with VTEX. VTEX is a unified commerce platform that enables manufacturers to manage complex B2B relationships, multi-channel fulfillment, and marketplace functionality from a single system.
