Route Optimization
Tools
You've Set the Course. Now, Optimize the Route
B2B tools to increase customer adoption and revenue.
You launched the platform. You did the work. But you need more momentum with customers. And more revenue.
And you’re wondering: Why is this happening? And how do I fix it?
We get it. We’ve lived it. Customer adoption doesn’t just happen—and product enrichment feels like a never-ending project. These are two of the biggest obstacles keeping B2B distributors and manufacturers from actually reaching their destination.
The good news? We’ve built proven, data-driven processes that solve both problems. Wish we’d have had these when we were practitioners.
Choose Your Route…or Explore Both
When it comes to velocity, we’ve got two ways to help…
Marketing Automation Built for B2B eCommerce
You’ve invested in the platform. You’ve done the training. But getting customers to consistently use your B2B store is harder than anyone told you it would be. The truth is, customer adoption doesn’t happen automatically—it requires the right processes and data-driven campaigns that remove friction at every step. That’s what Flywheel B2B does.
Flywheel B2B is marketing automation built specifically for B2B distributors and manufacturers:
- Data-driven campaigns that connect customers to your store over and over again—using email, the highest-performing channel in B2B
- Revenue workflows designed to reduce friction like first purchases, upsells, replenishment, and customer-specific catalogs
- Turnkey execution that doesn’t burden your team—we handle campaign design, development, and execution so you can focus on running your business
Scalable and automated, Flywheel B2B provides the blocking-and-tackling to grow eCommerce revenue.
Build a Scalable Data Program
Good product data is critical. But keeping it enriched, accurate, and growing is a never-ending challenge that’s expensive to outsource and hard to manage internally. You need your products findable, your data complete, and your team focused on other priorities. That’s what SKU Factory does.
SKU Factory helps you build and scale SKU enrichment:
- AI-powered enrichment that increases quality and velocity while reducing the manual, time-intensive work of traditional product data programs
- Perpetual improvement that keeps your highest-value SKUs moving forward without requiring a PIM platform or burdening your internal team
- Fraction of the cost compared to traditional vendors and services—so you can scale your product data program without breaking the budget
Better product data means better customer experience, higher conversions, and more revenue. SKU Factory gets you there without the usual headaches.
Ready to optimize your route?
Book a free consultation and we can explore the best fits for your digital roadmap.