Pillars of B2B Merchandising
Data & Analytics
The Pillars of Customer Experience & Conversions
There’s little question success in eCommerce (and digital as a whole) is predicated on that all-too-familiar axiom: Form follows function.
And for many B2B companies, that can be the challenge. Understanding how to build (and fuel) the machine is predicated on understanding how the machine will best be used. More to the point, success in today’s digital world requires mastery of the 3 pillars of B2B Merchandising®: Data, Content and Analytics.
Our methodology starts at the end and works backward. Working with your team to establish desired outcomes provides a blueprint for understanding how the fundamentals need to be synchronized.
What needs to be measured and how (analytics)? What data can be gathered and leveraged to drive more and better outcomes? And, how might content be created and deployed to connect customers to your products and brand? Proficiency in these pillars is critical to eCommerce success. We’ll help your company build the proper foundation.
Build the Proper Foundation for
Growing Your B2B Store
Build ‘Actionable’
Data Models
Making data ‘actionable’ implies two things: The data exists and there’s a worthy method for using it. We’ll help your company build a methodology for both objectives.
Measure & Manage
Analytics don’t mean much if they’re not measuring the right outcomes. We’ll help your team align desired outcomes with proper processes, creating visibility to key activities and campaigns.
Establish New KPIs
What can be measured, can be managed…and improved. We’ll help define KPIs that make sense for your digital business, providing a path for continuous improvement.
Challenges Growing B2B Store Revenue
Let’s talk CX, data & analytics!
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Brands
Just a few of the great B2B brands we've worked with...
See Dynamic Content & Marketing Automation in Action
Play the B2B Card Trick
Organizations
From thought-leadership to helping create eCommerce content programs to working with members we’ve been involved with a number of B2B organizations. Here are just a few…
"(They have) a vast knowledge of digital, B2B eCommerce operations and strategy...This project could (not have achieved) the success we currently have without B2B-Squared at the helm of this project."