While some things may ‘take a village’, in B2B it takes A STACK.

A Technology Stack that is.

Whether we like it or not, delivering the digital customer experience for customers and partners requires technologies including eCommerce, PIM, Marketing Automation and Content/Experience platforms. And that doesn’t include Search, Order Management or a host of other applications that should or could be part of the offering.

Truth is, most B2B companies have VERY little expertise to even begin a selection process. So, why is a tech selection process, led by B2B-Squared, capable of helping you select the right technology?

Here are 5 reasons why…

1. Objectivity: It’s the most important characteristic; B2B-Squared isn’t a software company or a system integrator—which allows us to lead this process for your company without bias

2. Knowledge of Software Platforms: We’ve seen more software demos than you can imagine; But by virtue of leading many tech selection processes for eCom, PIM and other B2B platforms, we work with all the vendors; This helps us efficiently guide the process for you

3. A Process Built for B2B: B2B is different and often includes complexity around business model, account management, catalog management and much, much more; Over the years we’ve built an efficient process that starts with your customer and accounts for these complexities in narrowing the field

4. Proper Requirements: We’re often amazed at the sizable software investments made with fairly non-descript requirements (which might explain so many companies re-platforming); Truth is, many (most?) B2B companies really struggle to define true requirements that impact the selection of software

5. Independent Voice: In B2B every department is a stakeholder—which can be challenging when getting collective input and decisions; We work with all of your internal teams to help the organization arrive, efficiently, at a decision that all can get on board with

And the reason that gets the most attention?

The process may cost you nothing! Sounds crazy, right?

It is true. If you’d like to know how, simply fill this form out and we’ll be happy to set up a time to explain why.